First run · 500 six-packs

Train without the crash.

For people training toward something: a Hyrox, a triathlon, a first marathon, two sessions in one day. The can built for the work in between.

Join the list What's inside

goBHB® ketones
Electrolytes hydration
Tart cherry recovery
Nootropics L-theanine + citicoline

Black Cherry Citrus

The list gets first notice of the presale.

Get the first run first.

0mg caffeine
0g sugar
goBHB® ketones
Electrolytes
Tart cherry
L-theanine and citicoline

You hear when it opens, before it goes out anywhere else. One flavor, one run.

Why there's no caffeine

Feeling ready and being ready are not the same thing.

Most training drinks are built around caffeine, so you judge the can by how wired you feel twenty minutes later.

Off Scrpt runs on ketones instead. Your body makes them on long sessions and low-carb days, and goBHB® puts that same ketone in a cold can. No stimulant, no crash.

Caffeine

A stimulant. It keeps you alert but gives your body nothing to use, and the more you drink, the less you notice it.

Ketones (goBHB®)

An energy source. Your muscles, heart and brain use ketones alongside carbs and fat.

Progress is what happened, not what you felt.

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What's inside

What's in the can, and why.

Five working ingredients, no proprietary blend, nothing in there for show. Here's what each one is, in plain words.

Caffeine 0mg
Sugar 0g
Artificial food dyes None

Ketones goBHB® (D-BHB)
Ketone

What it is

An energy source your body makes from fat when training runs long or carbs run low. goBHB® is the main one, D-beta-hydroxybutyrate.

Why it's here

It's the center of the formula, and the reason the can doesn't need a stimulant.
Electrolytes sodium, potassium, magnesium
Hydration

What it is

The minerals you lose when you sweat. Sodium and potassium come in as citrates, magnesium as magnesium chloride.

Why it's here

To put back what a hard session takes out. The can is a good source of magnesium.
Tart cherry
Recovery

What it is

An extract of tart cherries, the sour kind, not the ones on top of a sundae.

Why it's here

Endurance athletes have used tart cherry in their recovery routines for years. It also gives the drink its deep red color.
L-theanine
Nootropic

What it is

An amino acid found naturally in green and black tea.

Why it's here

It's one half of the nootropic side of the formula, next to citicoline.
Citicoline
Nootropic

What it is

A compound your body makes on its own and uses to build the membranes of brain cells.

Why it's here

It's the other half of the nootropic side, and it goes in with no stimulant attached.

Still in development. Final ingredients and amounts are confirmed when the formula locks.

Where it fits

Any session. Any hour.

Lifters have a pre-workout for every lift. Your week has strength, running and a race on the calendar, and your drink should be built for that. Off Scrpt is, from the 5:40 alarm to the second session.

5:40AM

The early one

Before work, before anyone else is up. Crack a can on the way in.

12:15PM

The lunch run

A cold can at your desk after, instead of a third coffee.

6:30PM

The second session

The one caffeine usually costs you. Nothing in here to keep you up after.

Who it's for

Built for the training block.

For people with a race on the calendar and two sessions on the schedule.

Hyrox

Eight stations and eight kilometers. Built for the weeks it takes to get ready.

Endurance

Ironman, marathons, the long ride on Saturday. Hours of sweat, no sugar in the can.

Functional fitness

Lift, run, repeat. For people who train both sides and don't pick one.

Chasing a sub-60 or chasing the finish. Same block, same can.

I wanted the can, not the caffeine.

I drank an energy drink every day. I liked the cold can and the ritual of it. I didn't like caffeine deciding when I could train and when I could sleep.

Then I found Hyrox and Ironman, and my week filled up with sessions at both ends of the day. So I built a training drink around goBHB® instead, and started a company to make it.

It's not an energy drink. It's a training drink.

Better yourself being yourself.

Sean McGrath · Founder

For gym owners

Put it in your cooler.

Your members already buy caffeine at the front desk. This is the one they can drink before a 6pm class.
Something in the cooler that isn't another energy drink.
Display and point of sale material, and we handle reorders.

Starting with gyms in the Chicago suburbs and Iowa City. Tell us about your gym and we'll get back to you within a couple of days.

Apply to stock it

The First Run list

500 six-packs, one flavor, one run. The list hears about every drop first.